Put Your Heart to Paper with Hallmark Stationery

Our favorite stationery for National Card and Letter Writing Month

Did you know that April is National Card and Letter Writing Month? Yep, with a little help from the government, the thoughtful people at the USPS are turning April attentions from showers to stationery—all to encourage heartfelt communication, or as Hallmarkers like to call it, “Putting your heart to paper.”

National Card and Letter Writing Month is a movement we at Think.Make.Share can really get behind, especially because so many of us are compulsive card-senders anyway. (Surprising, right?) In honor of April—and getting things other than bills in the mail—we’ve put together a collection of our favorite stationery multipacks out in Hallmark stores right now. These notes are the ones that inspire us to break out our good pens and write meaningful missives to our favorite people.

Put Your Heart to Paper with Hallmark Stationery

Get anything good in the mail lately? Share it with us on Instagram: @think.make.share

For more tips on sending great letters or cards, see this guest post about note-writing we did for one of our favorite blogs, Gimme Some Oven.

DIY clay pinch pots with Hallmark artists

Making DIY pinch pots with Crayola air-dry clay

Hallmark Designer Melissa Powlas loves to do small-scale crafts out of easy-to-find, kid-friendly materials. Today, she’s teaching us how to make clay pinch pots. 

DIY clay pinch pots with Hallmark artists

Tiny pinch pots are easy to create and make a fun gift for Mother’s Day. This is a great project for kids and adults to do together.

Using a small ball of Crayola Air-Dry Clay, poke a hole in the middle with your thumb and shape into a little pot or dish. Once the clay is dry, which takes about 24 hours, lightly sand it to smooth out any rough spots. Decorate your pot using acrylic paints and/or permanent markers. Finish it off with a coat of matte or gloss medium.

DIY Crayola clay pinch pots with Hallmark artists
These little pots are the perfect home for air plants and small jewelry.  It’s fun to line a bunch of them up on a shelf or put them in a little rope hanger to display. My favorite thing about pinch pots are all the little imperfections and quirks that give them so much personality and charm.

DIY clay pinch pots with Hallmark artistsDIY pinch pot workshop with Hallmark artists

Pssst…Find more great Mother’s Day ideas here. And show us what you’re giving Mom on Instagram @Think.Make.Share!

Photos by Jane Kortright.

Hallmark designer Laura Linebarger gives us a tour of her daughter's nursery | thinkmakeshareblog

Creative nursery ideas from Hallmark artists

As you might expect, our community at Hallmark is still exercising their creativity even when they’re off the clock. Those inventive instincts go into over-drive when kids come into the picture. Today, we’re sharing three Hallmarkers’ beautiful nurseries; we hope they give you some great decorating ideas for the kids in your life!

Cece Merkle is a designer in the Trends Studio who is passionate about shape and color. Her nursery is full of playful shapes, pops of color and handmade treasures.

merkle-nursery-leadHallmark designer Cece Merkle shares her nursery | thinkmakeshareblog

From Cece: Ethan’s room started with white walls and a yellow mid-century-modern dresser. I wanted the theme of Ethan’s room to be shape and color with a little inspiration from Alexander Girard and some mid-century flair. I love the quirk of Girard’s bold shapes and decided to create a large focal piece with cut-paper shapes above the dresser. I also used cut-paper shapes to create a repeat pattern that I designed to make a colorful blanket for Ethan’s crib. A few Hallmark friends also made some handmade treasures for Ethan. The Plush Club girls, Allyson Lassiter and Lisa Hadley, each made a charming handmade plush; Tuesday Spray crafted an adorable chalkboard and wooden alligator with movable arms and legs; and Amber Goodvin made a yarn-embroidered pom-pom pillow.

One of my favorite pieces in the room is a hand-painted wooden illustration of our little family that a couple of friends at Hallmark created as a decoration for our baby shower. Plants, both real and stuffed, are also an important part of Ethan’s nursery. I love a little greenery and couldn’t resist sewing some plant pillows and a monogram pillow for Ethan’s crib. The Alexander Girard “Love” plaque was a gift I gave my husband on our wedding day. After a few years of not knowing where to hang the plaque, it found a home on Ethan’s shelf next to baby books about art and color.

My husband is also a designer at Hallmark in the Licensing Studio, where we met. We both love the Peanuts characters, and I designed the “Good Grief” wall art piece for Hallmark, which also has a happy home in Ethan’s room. We also love Hallmark’s memory-keeping albums; I now keep Ethan’s ABC memory book next to my rocking chair to record our memories along the way!

Other featured items include: “Dream Big” by Kellie Bloxsom-Rys, “Imagination is Everything” by Georgia Sutton, Alligator Print by Ames Bros, and paper-shape mobile made by Katherina London.


Jeff Shumway leads our Union Hill Studios, Hallmark’s own photography and video outfit. His little one’s nursery reflects his edited aesthetic and personal skill (check out the animal prints he created for the space!).

Hallmark Studio DIrector Jeff Shumway shares his daughter's nursery | thinkmakeshareblogHallmark Studio DIrector Jeff Shumway shares his daughter's nursery | thinkmakeshareblogHallmark Studio DIrector Jeff Shumway shares his daughter's nursery | thinkmakeshareblogHallmark Studio DIrector Jeff Shumway shares his daughter's nursery | thinkmakeshareblogHallmark Studio DIrector Jeff Shumway shares his daughter's nursery | thinkmakeshareblogHallmark Studio DIrector Jeff Shumway shares his daughter's nursery | thinkmakeshareblog

From Jeff: As a designer, working on a baby room can be a daunting task. Like a wedding or a first birthday party (as I now know), a lot can be expected of you. I would hear things like, “Jeff is a designer, so I’m sure the room will be amazing.” It didn’t help things that my wife lived on Pinterest and every baby blog she could find. There was so much cool stuff out there. In the end, our process of putting together the room had as much to do with editing as it did designing. The small space made us keep it simple, too. The room is not much bigger than a walk-in closet in most homes.

We wanted to keep the the key elements in the room gender-neutral. The grey striped walls and navy blue Flor tiles will remain if our next child is a boy or girl. (Yes, baby number two is on the way!) We added a thin pink stripe around the room using washi tape. The other pink and gold elements will be easy to change out.

I love all the quirky characters and animals in her room. The Hallmark happy cloud pillow is one of my favorites.

I do have a goal of creating something unique for each of our children before they arrive. For Harper’s room I was able to create the animal prints that hang above her crib.


Laura Linebarger is a designer in the Gift Presentation & Stationery department, where she’s able to combine her interests in surface design and the art of sending a thank you note. Laura has been at Hallmark for almost nine years. You can see by the nursery she designed with her husband that she’s not afraid of color or large-scale patterns!

Hallmark designer Laura Linebarger gives us a tour of her daughter's nursery | thinkmakeshareblogHallmark designer Laura Linebarger gives us a tour of her daughter's nursery | thinkmakeshareblogHallmark designer Laura Linebarger gives us a tour of her daughter's nursery | thinkmakeshareblogHallmark designer Laura Linebarger gives us a tour of her daughter's nursery | thinkmakeshareblog

From Laura: We designed Claire’s nursery knowing we would be spending many hours in that little room. The hand-painted pink scallops were inspired by the ice cream cone pillow that was given to us soon after we found out we were expecting a girl. While keeping the large items (crib, rocker, dresser) neutral, we weren’t afraid to toss in obviously girly items. We love that Claire’s room is sweet without being too saccharine, and everywhere we look, we are reminded of the talented people we’re lucky enough to call friends who have given us such meaningful, thoughtful pieces for Claire.

You can find several of the items seen in these rooms on Hallmark.com or in your local Hallmark Gold Crown store. For more nursery and baby ideas, check out the Hallmark.com Ideas section!

Photos by Lindsey Mehlhorn.



Woodworking with Hallmark illustrator Matt Kesler

Hallmark Illustrator Matt Kesler has proven himself a versatile artist time and time again. With skills in various mediums, he’s talking with us today about his long-time curiosity for woodworking.


My first experience with carving was as a young boy at scout camp. I mostly just whittled sticks to points, which then were poked into a campfire. Since my childhood, I have only returned to carving recently, within the past three years.

I have never shied away from creating in different mediums. My creative nature is to explore and try new things. Whether I am using paintbrushes, clay or chainsaws, it is all the same to me. Carving in wood is no different.

matt-kesler-woodworking-trophy-head-process(details for the trophy mount featured above)

By chance, I was asked to participate in a totem-carving workshop at Hallmark, led by a master carver. We were given half logs of Catalpa wood to carve whatever we chose. The only stipulation was that we express something about ourselves in the totem.


When the workshop came to a conclusion, I was pleasantly surprised with the results. It was amazing that I could draw out from the wood these characters I had grown to love so much—including ones below from one of my favorite books, Maurice Sendack’s Where the Wild Things Are. The dimension and the detail came willingly from my effort.

Since that time, I have grown to passionately love carving. And I like carving big stuff! I am now into my fourth totem…with probably some smaller pieces to come as well.





Artist Spotlight: Lettering Designer Amber Goodvin

If you’re at all familiar with Hallmark products, then you’ve probably seen some of Amber Goodvin’s beautiful work. She’s a lettering artist, illustrator, designer, and she even has a knack for the written word. The girl can do it all! We’re proud to call her our co-worker and friend. Read on for Amber’s story!


Name: Amber Goodvin

Age: 32

Current role: Senior Artist, Hallmark Cards Lettering Studio

Education background: BFA in Visual Communication with concentrations in Graphic Design and Illustration from the University of Kansas.

What’s your Hallmark history? I started as an intern in our lettering studio. Hand lettering is a rare and special thing, and Hallmark is one of the only companies I know of that has a whole staff of lettering artists. I don’t have any formal training, so everything I have learned about lettering has been from co-workers here. The lettering artists all sit together, mixed up with the illustrators, too, so there’s a big range of talents to be inspired by in our studio.

What’s your creative process like here? I always start with the words. There may be some specific requirements the art director has given me (put a bird on it, don’t use blue, etc). Then I draw a LOT of bad versions until I find one that works. After that, I bring my drawing in the computer, and the second half of my process begins. My best ideas always come when I’m only half-paying attention, like doodling in a meeting or on the phone.

What kind of product do you work on? Tell us about a favorite product or line you’ve been a part of. Like anyone, probably, I love to work on products that I want to buy and send. Studio Ink, gift wrap and Signature products tend to be my favorite. I love Studio Ink because of the fresh visual style and casual, short messages.

Where do you go or what do you do to feed your brain/soul/spirit? To feed my creative energy, I like to journal and draw, go to antique places and boutiques, listen to podcasts and be alone at a coffee shop. I love the workshops at Hallmark. I really get inspired by working side-by–side with others or trying a material or process that’s new to me.

What kinds of trends are you seeing in the world that inform your work? Bold and brushy surface designs, washy watercolor lettering, fresh plush and embroidery. I love the “maker movement” and returning to traditional methods of making artwork. When you’re working as quickly as we do at Hallmark, it is easy to get too much into the computer. Anytime I’m feeling stale in my work, I start trying to make something with my hands.

Who are your artistic heroes or influences? Carson Ellis, Christopher Silas Neal, Margaret Kilgallen. Creative writing really stirs me too, especially children’s books authors like Roald Dahl.

How does your personal work reflect on your work at Hallmark and vice versa? They both inspire each other. I have found that diving into something I’m interested in during my personal time, like illustration or embroidery, usually finds its way into my work at Hallmark. And vice versa.

What are your favorite things about working for Hallmark? 1) Starbucks on tap.   2)  The community of artists and all there is to learn from each other.  3) That the products we make are all about relationships.

Where do you see our company going in 3-5 years? Any product that is all about enriching lives and relationships is fair game! Greeting cards are still needed and important, but I see us having a more curated selection and multiple ways to buy the same art (for a card, for a wall print, a tea towel, or share with friends digitally). As the maker movement rises, I could also see us doing more classes/demos and interacting more with our consumers. We can help them bring out their own creativity, so they can make things for the people they love.

Here are just a few of our favorite products from Amber (clockwise from top left): floral patterned gift box, cotton tea towel, Amber Goodvin artwork collection available at Gillham Studios, “In This Home…” Art From the Heart greeting card on canvas, Studio Ink collection, Walt-o-saurus collection from Hallmark Baby, stationery pack (available at your local Hallmark Gold Crown store).