Our Best Tips for Card and Letter Writing

You know how wonderful it feels to get a card or letter…and we’re guessing you know it feels pretty great to send one, too. So we’re hoping you’ll play along with us for a National Card and Letter Writing Month challenge. Our goal: Send five pieces of happy mail every week during April. And we’re going to make it so easy. Find our best tips for card and letter writing below.

Getting ready to write

There are so many opportunities in your day to write a letter: Over breakfast, with a cup of tea, while you’re waiting for meetings to start, after the kids have gone to bed, during commercials. All you need to do is pull together what you’ll need—stationery, pens, stamps, and craft supplies—and make them easy to access. Maybe it’s a basket to carry from room to room, a stocked pencil-case to keep in your purse or a designated drawer in your desk.

If you haven’t already, get some stamps. If there’s not a nearby post office, you can order them online from USPS or Amazon, or pick them up at some grocery, drug or office supply stores.

Writing personal notes

There is zero need to have a big reason or special occasion to write a card or letter. Here are some tips for card and letter writing from our Hallmark writers:

  1. Open it up. Start with “dear” or even “dearest.” Or try “hi” or “hello” or the old-school charm of “greetings.” Add the recipient’s name and you’re off!
  2. Say why you’re writing. If you’re sending a greeting card that already explains it, skip this step. Otherwise, let the recipient know what got you thinking of them today.
    Pro tip: Be specific, like “I heard [name of song]” or “I baked [type of cookie] with your recipe” or some other true, real-life nugget.
  3. Go on a bit. Add a line or two more about why you’re writing. Add a specific thought about the story, a detail about the day, a compliment, or a comment.
    Pro tip: Focus on the recipient and what they might want or need to hear from you.
  4. Reaffirm your relationship. Finish with a little reminder of why your recipient matters to you. It can be as simple as “you always make me smile,” as serious as “I care about you very much,” or anywhere in between.
    Pro tip: Be you! Your thoughts in your handwriting are what make this special—not big words or flowery sentiments. (Unless that’s you!)
  5. Say it again. End with a quick reminder of your reason for writing. It’s kind of like a bookend…or the closing of one of those five-paragraph essays from high school.
    Pro tip: It’s perfectly fine to repeat “congratulations,” “thank you” or “hope your day is happy.”
  6. Finish strong. There are so many wonderful ways to close a letter. Try…
    Best wishes
    Yours truly
    Your friend

…and sign your name. That’s it!

P.S. Your note doesn’t have to be long. Just sincere!

Decorating your envelope

We firmly believe one of the best parts of sending a card or letter is decorating the envelope. Why not let your pen pal know right from the start you think they’re a big deal?

Gather up some supplies:

  • Tools: Pencils, pens and markers in a range of colors and styles. Thick and thin. Metallic, white, glitter. Brush tips, wide nibs, calligraphy.
  • Embellishments: Stickers, seals, washi tape.
  • Extras: Graph or lined paper. Ruler, compass and square. Pencil and eraser.

And try some of Hallmark Artist Lynn G.’s tips (Download her extended tips here!):

  • Sketch out your lettering before you start on the envelope to fit your layout to your space. Try “thumbnails”—tiny drawings to play with shapes and sizes.
  • Optional: Lightly pencil in your design on the envelope before you bring out the markers.
  • Don’t forget the essentials: Name, address, city, state, zip. For both the address and return address. The post office will thank you.

More ideas and inspiration

What about some articles with even more tips for card and letter writing to help you along?

And if you want to share your own tips for card and letter writing, show off your photos, or even commiserate about your frustrations (WHY can’t you ever find your favorite pen when you need it?!), we’re here for you. Just be sure to tag your photos #pswritebacksoon on Instagram. And you can always chat with us on Facebook or in the comments below!
OK. We’re excited. (Can you tell?) Let the National Card and Letter Writing Month challenge begin!



Leave a Comment

  1. 5.8.19 | Reply

    Wonderful list. These tips are very helpful about card and letter writing. The great list indeed.

  2. 9.16.19 | Reply
    Marc Paydon wrote:


    I have a real and long standing passion to get into card writing.

    Do you have any suggestions of where / which companies to send examples of my work?

    Thanks in advance for your help.


    Marc Paydon

    • 9.17.19 | Reply
      Trish B. wrote:

      Hi, Marc!

      Can’t speak for other card companies—you’ll have to google that one. If you’re interested in working for Hallmark, keep an eye on Hallmark.com/careers for jobs on our writing staff!


  3. 11.11.19 | Reply
    Writer wrote:

    Amazing creative tips! Keep sharing this type of content.

  4. 11.2.20 | Reply
    Zoe Campos wrote:

    I appreciate you telling me that my letter doesn’t have to be actually long and I just need to be sincere in writing and sending it. I’m thinking of reconnecting with an old friend and although I’m not sure where to start, I’m glad that I was able to read your article that served as an encouragement. It might be a good idea to shop handcrafted greeting cards this Friday so I can send it over the weekend.

  5. 1.16.22 | Reply
    Farouk wrote:

    My name is Farouk and wish to start in writing messages in cards and would like some advice on how to start the process and to generate an income from it, as I have written and saved my quotes and would be grateful of all the help I can get to get started.

    Much appreciated


    • 1.28.22 | Reply
      Trish B. wrote:

      Hi, Farouk! One way is to apply to work for Hallmark. We get all of our writing from a team that works in-house, and all our jobs on careers.Hallmark.com. If you’re more interested in your own business, sites like Etsy have made it much easier to create, print and sell your own cards to a broad audience!

      Hope this helps.

  6. 2.14.22 | Reply
    serenity wrote:

    this is very helpful! thank you so much for posting this