Bess L. is one-of-a-kind woman with a wicked sense of humor…kind of like the Studio Ink cards she helps make. Today she’s here to give us a recap of the Re:Make Festival, where Bess and other Hallmarkers got to help attendees get their snail mail on.
My absolute favorite times at work are when I get to see the products we make come to life in the hands of our consumers. This past weekend a group of us went to the Brit + Co Re:Make Festival in San Francisco and got to do just that. Let me tell you, it was inspiring, goose-bump inducing and a great reminder that what we do at Hallmark matters.
We’ve been talking about Re:Make here on the blog and anticipating the chance to showcase our awesome Studio Ink product at a “Maker Station” with almost 9,000 creative, curious and energetic festival attendees. Our station this year was all about snail mail—decorating cards, postcards and envelopes and getting each uniquely created piece into the mail.
We had carefully crafted love notes, beautifully expressive drawings to Grandma and even a few self-addressed pieces make their way into the USPS on Saturday. People were so excited to see real-life Hallmark artists doodling right along with them, sharing techniques and doing some on-the-spot commissioned card making.
I love working on the Studio Ink brand, and the product we create was just right for the crowd at Re:Make. Our “Damn, girl.” sloth card was a favorite as well as many of the cards from Studio Ink artist David Olenick. People went nuts over “This is guacward.” and “You should be ashamed of your selfie.” The snorts and sounds of laughter as people interacted with our cards made the day fly by. It got me all sorts of giddy and reminded me how much happiness can come from folded pieces of paper.
By the end of the day, each one of us had heard things like, “I had no idea Hallmark had product like this!” and “I can’t wait for my girlfriend to receive this. She’ll love it.” It was so inspiring to see people go from, “I don’t know what to write,” to having a stack of four or five letters to mail.
It’s great that letter writing and sending mail is cool again. There’s nothing better than making someone’s day with a simple (and sometimes funny) card arriving in the mail. And it’s possible one will be coming to you soon. Better go check your mailbox!
Photography by Jane Kortright.
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