Today’s post comes from Hallmark designer and avid card-sender, Lindsay Tippett. Lindsay delved into her own card-sending habits…and those of her fellow designers.
I’ve always been a card-sender. But ever since I started working at Hallmark, it feels likes the bar has been raised, and I must rise to every occasion. Most of the time, the cards I send are celebratory: new engagement, new home, or new baby. There’s no shortage of reasons to send a “Hooray!” these days.
But my favorite kind of card to send is a “thinking of you.” My entire family and many of my close friends live out of state. Sure, I can send a text or email, but I really love the idea of my brother reaching into his mailbox expecting bills and junk flyers…and instead finding a little pink envelope from his sister.
That’s why I do it: I send cards imagining that mailbox moment when a smile flashes across the face of somebody I love. But this got me thinking, why else do people send cards? To stay in touch? To express gratitude or sympathy? To keep the tradition alive?
I went to find out right here in the halls of Hallmark. I found stories filled with love, laughs and doodles. Check out their stories, and their favorite just because cards, below.
“Each year, there isn’t a single address in the Rolodex that my dad doesn’t send a Christmas card to. My little niece regularly sends ‘thinking of you’ cards to her parents and brothers who live just down the hall from her. I seem to have inherited my family’s knack for card-sending. I’ll find any reason to surprise friends and family with a piece of mail—for birthdays, for love or just for smiles. Often, my niece will get cards with notes ‘from’ my dog Lulu. (I dread the day she is old enough to realize Lulu doesn’t have thumbs and that her aunt might be crazy.) For many lucky loved ones, most of the cards I send have an inappropriate joke, cute animal or is all about farts…sometimes, all three. No matter the content, I love that sending a card is the smallest, but best, way to let someone know I’m thinking of them.”
– Julie Vinh, designer (featuring a card from our Signature collection)
“As a kid there was always a card or a letter being delivered to our house. My mom is one of seven siblings and the only one to immigrate to the United States from Ireland. Her main way to communicate was by mail. I loved when she got a letter or a card. To me they were little works of art: the handwriting, the stamps, the paper. And when she read the letter, you could hear the voice of the person who wrote it.
“I soon started writing letters, too, and found myself a pen pal in Norway. We are still in touch 30+ years later. I have three daughters; they, too, are inspired by mailing letters and cards. I introduced my oldest daughter, Gabriella, who is 9, to my good friend’s daughter in Australia as a pen pal. They have been writing for over a year now. When we shop, my kids always have to visit ‘the birthday section’ to pick up a card or some stationery. We have a grandma in New York City, a Grandma in Brazil, and family all over the world, so we are always writing or sending cards.
“Thank you cards are also BIG in our house. For us it’s time well-spent, thinking about and thanking the people in our lives, and my girls love it. They’re at an age where it’s so much better to receive then give, but that’s ok. For now, we make it as fun and artful as we can.”
– Marcella Ribeiro, designer (featuring cards from our stationery collection)
“I love the ability of cards to truly reflect your knowledge of someone. Stupid jokes, well-timed compliments, and sometimes even saying ‘I’m sorry’ are mandatory sentiments for me. When you find the right card—that you know will bring out smiles, tears or high-fives to emotionally align you with someone—it’s an incredible feeling.”
– Spencer Branham, designer (featuring a card from our Shoebox collection)
“To be honest, the main reason I send cards is so that I get them in return. Being a designer and having creative friends, these cards become little pieces of art that you send each other. I spend a lot of time addressing the envelope and making sure I’ve covered every available space with a bad joke.
“I make and send cards a lot. My best friend lives three buildings down from me, and I sent her five Valentine’s Day cards! (#Single.) My mom’s birthday was at the end of this month, and I sent her 12 (!!) birthday cards throughout February. I really wanted her to feel the love that whole month. My college roommate moved to Seattle after graduation, and every now and then I send her something just to say ‘Hi! I’m thinking about you, YOU ARE PRETTY.’ The great thing is, I send her cards more than I text her. Luckily, my cards are text messages she can keep forever.”
– Lori Novak, designer (featuring a card from our StudioInk collection)
WHY OR WHEN DO YOU SEND A JUST BECAUSE CARD?