A creative campaign promotes United Way

Hallmarkers can’t let an opportunity like our annual United Way pledge drive go by without bringing creative minds together. Every year, our studio reinvents the United Way pledge drive campaign with a new, compelling way to get their message across.

This year writer Dana Babler and I were tasked with this challenge, which became one of the most rewarding and exciting projects we’ve had the privilege to work on. We teamed with super talented illustrator Flora Chang, who created a cast of characters for us to work with. We were thrilled to see all their lovable faces around the building where they spread the word about the great things United Way does for people in our city (and yours). Here’s a sampling of some of the materials and installations from this year’s pledge drive.

Crown Commons signage


Click through for more! 

Crown Commons signage

Coffee sleeves

Coffee sleeves

Elevators in the Crown Commons


Table Toppers

Table Toppers


Leave a Comment

  1. 4.19.16 | Reply

    Is it possible to get printables of any of these wonderful ideas to use for a United Way School campaign? Please let me know. Chris.Galvin@unitedwaytoledo.org

  2. 4.7.18 | Reply

    We are planning our 2019 campaign and love these characters and the impact that they portray. Is it possible to share the characters and campaign elements for local United Way use?

    • 4.10.18 | Reply
      Tobe R. wrote:

      Hi JoAnne,

      We will find out and put you in touch with the right people. Please email us thinkmakeshare@hallmark.com.
      Thanks for your interest!

  3. 1.8.19 | Reply
    Gena wrote:

    I would also be interested to know if any of this material is available. I am our school representative for United Way and think this is one of the best ideas I’ve ever seen!