Hallmark trend designer and color expert Scott Butterfield has a very special way with florals. Since many of us have always wanted to know how he works his magic, we thought we’d let you guys in on his secrets as well. How does he achieve that one-of-a-kind flair? Find out below!

You can create a great-looking floral arrangement for your Thanksgiving centerpiece with grocery store flowers. I scored with this inexpensive bunch that featured a couple of baby sunflowers; rich rusty-red mums; and celadon-green hydrangea.

Choose a vase that’s not too big, with a relatively small opening. The size and shape of this container makes it easy to use.

Using a brick of floral foam makes this project even easier. Start by placing the greens around the edge of the vase, almost creating a sort of nest for the flowers, and to hide the foam as well. If your grocery-store bunch doesn’t come with greenery, you could use cuttings of fall leaves instead.

Next add the larger or statement flowers. I like to cluster like flowers together, giving the arrangement a more sophisticated look.

Finally, fill in using the smaller buds and a few more greens if needed. Your Thanksgiving centerpiece is as simple (and inexpensive) as that!

With your leftover blooms, create a table scape for other rooms in your house by highlighting small bunches in simple bud vases or small-necked jars. Each bloom looks important, unique, and the florals don’t overwhelm. Clustering the jars on a tray makes the bonus arrangement even more special.

For more centerpiece ideas, visit the crafty folks over at Hallmark.com’s Ideas Section! 

Where do you like to shop for flowers?

— Scott B.