Has there been a moment or two in the last few months that you’ve thought to yourself, “The world needs more love”? Us, too! The Hallmark Writing Studio recently wrapped up a project to create shareable messages of love, understanding and civility. Studio Team Lead Matt G. shares the experience—and the results.
Writers—greeting card writers included—are like exposed nerve endings. When events grow intense, as they have in recent months, we’re sensitized to the point of distraction. Angry election campaigns. Heated, emotional debates. Bullies and trolls. Name-calling and misunderstandings. So much sadness and anger surrounds us. It drills down to our core as humans. Yet we have to set those feelings aside to accomplish our daily creative work.
These are not things you typically see Hallmark talking about. As a company we try to remain ideologically neutral. Conflict is tricky for us. We’re pro love and kindness.
But Hallmark writers believe we have an obligation to help our fellow humans feel a little better about the world right now. Our company exists to spread positivity, civility, and love, and we thought there might be an opportunity to drown out the unkind noise with kindness and compassion—so we kicked off a project to do just that.
Our first task was to find examples of times where people’s kind and civil behavior made a situation better…and where the lack of civility made it worse. Every morning for a couple of weeks, we gathered in our big conference room to share inspiring clips and stories we’d encountered online and in real life.
It was a cathartic and therapeutic exercise. We found so many great stories: A homeless man protecting his wheelchair-bound friend from getting robbed. A judge enraged about a woman’s treatment in jail. A community’s support for a doctor whose patient refused treatment from him because of his religion. A photographer who donated free photo sessions to children with special needs. We became inspired and determined to amplify all the goodness that’s out there.
And then we wrote! We’d like to share some of those pieces with you and hope you might share them with your friends, classmates, colleagues, and citizens. Let’s flood our feeds with goodness, hope, and understanding.
Whether we’re thinking about global strife, national conflict, community unrest or individual struggles, can’t we, in some small way, help people be better citizens with one another? Can’t we encourage others to dial down the hatred? Can’t we help people be more civil to one another? Short answer: yes.