Hallmarkers can’t let an opportunity like our annual United Way pledge drive go by without bringing creative minds together. Every year, our studio reinvents the United Way pledge drive campaign with a new, compelling way to get their message across.
This year writer Dana Babler and I were tasked with this challenge, which became one of the most rewarding and exciting projects we’ve had the privilege to work on. We teamed with super talented illustrator Flora Chang, who created a cast of characters for us to work with. We were thrilled to see all their lovable faces around the building where they spread the word about the great things United Way does for people in our city (and yours). Here’s a sampling of some of the materials and installations from this year’s pledge drive.
Click through for more!